Permatex is a high-performance WordPress landing page theme explicitly engineered for lead generation and sales conversions. Developed by WebFactory, it is a "conversion-first" theme that prioritizes getting visitors to take action, whether that is signing up for a newsletter, requesting a quote, or downloading a lead magnet.
AJAX Lead Generation Form: The centerpiece of the theme is a highly customizable AJAX-powered form that includes an integrated Autoresponder and File Upload capability.
Mailchimp Integration: Native support for Mailchimp allows for seamless newsletter synchronization and lead management directly from the landing page.
A/B Testing Optimized: The layout is designed to be "bold and above-the-fold," specifically structured to support A/B testing variables like headlines and call-to-action buttons.
Dual Homepage Variations: Includes two distinct primary layouts:
The Lead Form: A focus on high-conversion data collection.
The iPad Slider: A visual-heavy showcase ideal for app developers or software demos.
Dynamic Content Blocks: Features a collapsible FAQ section, a rotating client quote/testimonial slider, and a Twitter feed to provide social proof.
Feature
Details
Developer
WebFactory
Framework
Built on Twitter Bootstrap (Stable & Responsive)
Customization
50+ Theme Options via WordPress Customizer
Typography
11+ Hand-picked Google Fonts for high readability
Visual Elements
350+ Font Icons & Sliding Lightbox Gallery
Last Updated
August 2025 (Maintains support for WP 6.7+ & PHP 8.x)
Instant Visual Feedback: The theme utilizes the WordPress Live Customizer with a side-by-side preview, meaning you can see exactly how your color schemes (unlimited combinations) and typography look as you change them.
Navigation Flexibility: Permatex allows you to set a separate menu for the front landing page versus the inner pages, allowing you to hide distracting links on your main conversion page.
High-Speed Performance: By using font icons and optimized Bootstrap code, the theme maintains a low "Time to First Byte" (TTFB), which is critical for reducing bounce rates on paid ad traffic.
Autoresponder Capability: The built-in form can be configured to automatically send a "Thank You" or confirmation email to the user as soon as they submit their details.
SaaS & App Startups: Using the iPad slider to demonstrate software features while capturing user emails.
Consulting & B2B Services: Setting up a "Request a Quote" portal that collects specific client files via the upload field.
Digital Marketing Campaigns: Creating specific "squeeze pages" for PPC (Pay-Per-Click) ads where a single call-to-action is required.
Real Estate & Insurance: Capturing detailed lead information through the multi-field customizable form.
Would you like me to help you find the latest documentation on setting up the AJAX autoresponder, or should I compare Permatex to more modern "Elementor-based" landing page themes?