Amiy - Beauty Cosmetics Shop WordPress Theme 1.0.9

The Amiy theme (by WeDesignThemes/Creative Brahma) is a sophisticated, "clean-luxury" WordPress theme designed for high-end beauty brands, skincare lines, and organic cosmetic shops. In 2026, it is recognized for its high-performance conversion tools, moving away from the "heavy" e-commerce builders of the past toward a much faster, mobile-first experience.

Unlike a generic shop theme, Amiy focuses on the "tactile" feel of cosmetics through smooth hover effects and high-fidelity product galleries.

1. Advanced E-commerce Utility

Amiy is built on WooCommerce but adds several "cutting-edge" layers that usually require expensive third-party plugins:

Product Swatches: Essential for makeup and skincare, allowing customers to toggle between lipstick shades or bottle sizes without reloading the page.

AJAX Sidebar Cart: A "slide-out" cart that lets users see their total and keep shopping, reducing the friction that often leads to abandoned carts.

Advanced Product Filtering: Patients/customers can filter by "Skin Type," "Ingredient," or "Brand" using a lightning-fast AJAX interface.

2. Design Aesthetics & Visuals

The "Clean Beauty" Look: The theme uses soft color palettes (pinks, creams, and nudes) and high-quality typography that mimics premium brands like Glossier or Rare Beauty.

Slider Revolution Included: It comes bundled with the latest version of Slider Revolution, which you can use to create cinematic, parallax "hero" sections for new product launches.

Elementor Powered: Every part of the shop, including the header and footer, is editable via Elementor, giving you total control over the brand's visual identity.

Technical Snapshot (2026 Stats)

Feature

Details

Page Builder

Elementor (Standard & Pro)

Mobile Optimization

100% Responsive with a "sticky" mobile navigation bar

Conversion Tools

Quick View, Wishlist, Product Compare, and Countdown Timers

SEO Ready

Schema.org integrated (helps products show prices/ratings in Google)

Performance

Optimized for Google Core Web Vitals (Fast LCP scores)

Why Choose Amiy for Your Beauty Store?

Trust Signals: Includes dedicated sections for "Dermatologist Tested" badges, ingredient lists, and high-impact customer testimonials.

Multilingual & Multi-currency: Perfect if you are planning to ship your cosmetics internationally, as it integrates perfectly with WPML and multi-currency switchers.

Newsletter Integration: Features stylized pop-ups and footer forms designed to grow your "Beauty Insider" email lists.

Amiy vs. Other Beauty Themes

Amiy vs. Biagiotti: Amiy is generally lighter and faster on mobile, whereas Biagiotti is known for its more "artistic/editorial" layout.

Amiy vs. Amela: Amela is a great free-to-paid option for beginners, but Amiy offers more professional-grade shop features out of the box.

Would you like me to help you set up a "Skin Type" filter for your shop, or are you looking for tips on how to optimize your high-res product photos to keep the theme running fast?