Easy Digital Downloads Sendy Addon 1.2.0

The Easy Digital Downloads (EDD) Sendy Addon is a premium integration plugin designed to connect your EDD store directly with your self-hosted Sendy email marketing application.

Sendy is a self-hosted email newsletter application that uses Amazon Simple Email Service (SES) to send emails cheaply. The EDD Sendy Addon bridges the gap between your digital sales platform (EDD) and your email list manager (Sendy).

⚙️ Core Functionality and Features

The plugin's main goal is to synchronize your customer data with your email lists and provide the segmentation necessary for targeted marketing.

Automatic Customer Subscription:

Checkout Opt-in: Automatically adds customers to a specified Sendy list during the EDD checkout process.

Consent Controls: Includes an opt-in checkbox on the checkout page, allowing customers to explicitly consent to joining your mailing list, which is crucial for GDPR compliance.

Granular List Segmentation:

Per-Product Mapping: You can map specific EDD products or categories to different Sendy lists. For example:

Customers who buy "WordPress Themes" go to the "Theme Customers" list.

Customers who buy "eBooks" go to the "eBook Readers" list.

Price Option Mapping: If your EDD downloads have different price variations (e.g., Basic, Pro, Lifetime), you can map each one to a separate Sendy list or tag for precise targeting.

Advanced Data Syncing:

Custom Fields and Merge Tags: Allows you to map customer details (like name, address, or custom fields collected during checkout) from EDD to specific custom fields/merge tags in Sendy. This enables highly personalized email campaigns.

Support for Free Downloads: Customers who subscribe to a free download (often used as a lead magnet) can also be automatically added to a list for nurturing.

Workflow and Integrity:

Double Opt-in Support: Supports Sendy's double opt-in feature to ensure a high-quality, verified subscriber list.

Sync Tools: Includes both manual and automatic subscriber sync tools to ensure all historical customers are correctly added to your Sendy lists.

Webhooks Support: Allows for real-time updates and communication between EDD and Sendy for immediate data transfer upon purchase or subscription events.

💡 Why Use This Addon?

This addon is necessary if you are running a digital products store on EDD and have chosen Sendy as your email service provider. It allows you to leverage your purchase data for powerful email marketing campaigns, such as:

Abandoned Cart Flows: Although some automation may require an additional tool (like Zapier or Groundhogg), the fundamental data sync enables you to target non-purchasers.

Upselling/Cross-selling: Target customers who bought Product A with an offer for the complementary Product B.

Renewal Reminders: If you sell recurring licenses or subscriptions through EDD, you can set up campaigns in Sendy to remind customers before their payment is due.

Would you like to know more about the setup requirements for integrating EDD with a self-hosted platform like Sendy?