Frida is a charming, "sweet" WordPress theme specifically designed for lifestyle bloggers, DIY creators, and handmade craft enthusiasts. Developed by Burnhambox, it stands out from your previous professional or corporate themes by prioritizing a soft, friendly, and colorful aesthetic.
Niche Styling: Unlike the sharp, corporate lines of Earna, Frida uses "sweet" design elements, softer typography, and a colorful palette that appeals to foodies, book reviewers, and children's content creators.
Flexible Layout Options: Includes multiple ways to display your blog feed, such as:
Classic list with or without a sidebar.
Grid layouts (2 or 3 columns).
Specialized "Read More" and "Pagination" styles.
Custom Homepage Slider: Features a built-in, easy-to-configure slider to highlight your most popular or recent posts.
Handmade & DIY Focused: Its default styling is often favored by Etsy sellers or hobbyists who want a website that feels "personal" and "uniquely crafted."
Ease of Use: It is a "Classic" theme, meaning it relies on the WordPress Live Customizer rather than a heavy, complex page builder like WPBakery. This makes it much faster to set up for beginners.
Feature
Details
Customization
Unlimited color options and carefully selected Google Fonts (e.g., Josefin Sans).
Responsiveness
Fully mobile-optimized to ensure your photos look great on smartphones.
Performance
Lightweight and "bloat-free," leading to faster load times compared to multipurpose themes.
Content Support
Supports all standard post formats (Video, Gallery, Audio, Quote, and Standard).
Theme
Industry
Primary Vibe
Opta
Photography
Ultra-Minimal, White Space.
Frida
Lifestyle Blog
Colorful, Sweet, Personal.
Audrey
Fashion
Chic, High-End Magazine.
BugsPatrol
Pest Control
Functional, Service-Based.
Choose Frida if you want your website to feel like a warm, personal journal. It is not trying to be a "business tool" like Miller or a "high-fashion statement" like Audrey; it is meant to be an inviting space for storytelling and sharing creative projects.
Frida has several versions across different platforms (some for standard blogging and some specialized for AliDropship for e-commerce). If you plan to sell products, make sure you are looking at the Frida Dropshipping version; if you are just writing, the Frida Blog version is much simpler and faster.
Are you planning to use Frida for a personal hobby blog, or are you looking to integrate it with an online shop? I can help you find the best plugins for your specific goal.
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Published:
Dec 19, 2025 15:10 PM
Version:
v7.0
Category:
Developer:
ThemeforestLicense:
GPL v2 or LaterTags: