The Hreflang Manager WordPress Plugin (most notably the one by DAEXT) is a dedicated tool used for the proper implementation of hreflang tags on a multilingual or multi-regional WordPress website.
Hreflang tags are a critical element of International SEO. They tell search engines (like Google and Bing) the relationship between alternate versions of a page, ensuring users see the content in their correct language or regional variant, which prevents duplicate content issues.
The plugin simplifies the complex task of manually adding and maintaining bidirectional hreflang attributes in the HTML <head> section or XML sitemap.
A correctly implemented set of tags looks like this (on every version of the page):
$$\text{<link rel="alternate" href="URL" hreflang="LANGUAGE-REGION" />}$$
The Hreflang Manager plugin provides an easy interface to create and manage these "connections" between pages.
The plugin is available in a free "Lite" version and a feature-rich "Pro" version.
Feature
Description
Importance for International SEO
Intuitive Interface
Easily map connections between pages (e.g., /product-en/ is linked to /product-fr/ and /product-de/) from a dedicated menu or a meta box in the post editor.
Simplifies implementation, reducing manual errors common with code.
X-Default Tag Support
Allows configuration of the hreflang="x-default" tag, which specifies the page to show when no other language/region matches the user's settings.
Essential fallback for users whose language is not explicitly covered.
ISO Code Support
Supports all required ISO 639-1 (Language) and ISO 3166-1 alpha-2 (Region/Country) codes.
Ensures the tags are valid and recognized by search engines.
Hreflang Checker (Pro)
A built-in tool that verifies the implementation by checking for: broken URLs, missing self-referencing tags, incorrect codes, and duplicate entries.
Crucial for identifying and fixing common, complex implementation errors.
Multisite/Sync (Pro)
Ability to configure and synchronize hreflang data across an entire WordPress Multisite network.
Ideal for large organizations managing many regional sites under one installation.
Bulk Operations (Pro)
Allows for the mass import of hreflang data from a spreadsheet (like a CSV) and bulk deletion of entries.
Speeds up the setup process for sites with thousands of existing pages.
Locale Selector (Pro)
Automatically includes a customizable language/country selector (dropdown, list of links, etc.) that users can click to switch to the correct version.
Improves user experience and language discoverability on the front-end.
While the Hreflang Manager is a dedicated solution, many popular multilingual plugins include automatic hreflang generation:
WPML, Polylang, TranslatePress, and Weglot automatically generate and manage hreflang tags as you translate your content, often making a separate Hreflang Manager redundant.
If you are running a single-language site with regional variations (e.g., en-us vs. en-gb) or need to connect pages across different domains, a dedicated tool like the Hreflang Manager is a powerful and efficient choice.
Would you like to know the exact HTML structure of a self-referencing hreflang tag?
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Published:
Dec 15, 2025 15:40 PM
Version:
v1.32
Category:
Author:
OtherLicense:
GPL v2 or Later
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