In the vast and ever-shifting landscape of WordPress themes, some rise to prominence on the back of a powerful, future-facing feature. The Noor | Multi-Purpose & Fully Customizable Creative AMP Theme by developer PixelDima is a prime example. It gained significant attention for its deep integration with Google's AMP technology, promising blazing-fast mobile speeds and a host of creative features.
However, as we stand in 2025, the story of the Noor theme has become a complex and cautionary tale. This in-depth, SEO-optimized review will explore the powerful features Noor promised, investigate its current status, analyze the relevance of its core AMP-first approach, and explain the significant risks of acquiring this theme today.
Noor was marketed as a high-performance, versatile, and responsive multi-purpose WordPress theme. Developed by PixelDima, it was designed to be a comprehensive toolkit for building almost any kind of website, from creative portfolios and agency sites to e-commerce stores and blogs.
Its feature set was impressive, boasting over 30 unique pre-made demos, more than 300 customizable elements, and deep compatibility with a wide range of popular plugins like WooCommerce, Easy Digital Downloads, BuddyPress, and bbPress. It also offered flexibility in creation by supporting three major page builders: WPBakery (Visual Composer), Elementor, and the Gutenberg block editor.
But its headline feature, the one that set it apart from the competition, was its claim to be "fully AMP compatible."
Years ago, Google's AMP project was a major focus for publishers and SEO professionals. The framework was designed to create stripped-down, lightning-fast versions of web pages for mobile users, with Google giving AMP pages preferential treatment in mobile search results.
Noor was built to capitalize on this trend. It was one of the first multi-purpose themes to offer deep, native AMP support, allowing users to create fast-loading mobile sites without sacrificing design. This, combined with its Progressive Web App (PWA) capabilities, made Noor an attractive option for those chasing peak mobile performance and a potential SEO advantage.
The digital landscape has evolved significantly since Noor's peak popularity. In 2025, the reality is that AMP is no longer a significant ranking factor for Google.
The focus has shifted entirely to Core Web Vitals (Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift) as the primary measure of page experience. Modern web development practices, such as efficient coding, image optimization, and Content Delivery Networks (CDNs), can now achieve exceptional mobile performance without the restrictive limitations of the AMP framework.
While AMP isn't "dead," it's no longer the essential SEO tool it once was. This means Noor's main selling proposition has lost much of its original power and relevance.
Perhaps the most critical issue for anyone considering the Noor theme in 2025 is its availability. The theme is no longer sold on major marketplaces like ThemeForest, where it once had a presence. The official developer website, pixeldima.com, still showcases the theme but does not appear to offer a direct channel for new purchases.
Instead, the Noor theme is now primarily found on third-party GPL clubs and unofficial stores, such as Etsy. This leads to several critical risks:
While unofficial sellers may claim the theme is recently updated, the official changelog on the developer's documentation site tells a different story. The last verifiable, official update for the Noor theme was version 6.0.9, released on October 26, 2023.
This lack of an official update for well over a year is a major red flag. It strongly suggests that the theme is no longer in active development. In the fast-moving WordPress ecosystem, an unmaintained theme is a significant liability.
The Noor WordPress theme was, by all accounts, a powerful and innovative product for its time. Its deep feature set, page builder flexibility, and forward-thinking embrace of AMP technology made it a compelling choice for many users.
However, in 2025, it is impossible to recommend this theme for any new project. Its core selling point (AMP) is now largely irrelevant for SEO, its official sales channels have disappeared, and most importantly, it appears to be an unmaintained product.
Acquiring the theme today means navigating the significant security and support risks of unofficial channels for a product whose foundational technology is no longer a priority for modern web performance. Your resources are far better spent on a modern, actively supported, and secure theme from a reputable developer. Look towards top-tier multi-purpose themes like Astra, GeneratePress, Kadence, or Divi, which are built for the current era of Core Web Vitals and receive constant updates and professional support.
Noor stands as a powerful lesson in the WordPress world: even the most feature-rich themes can become obsolete if they fail to adapt and are left without the support of their creators.