Preston - Real Estate WordPress Theme 1.2.0

Preston is a robust, professional WordPress theme tailored for Real Estate Agencies, Independent Brokers, and Property Management firms. It is designed to handle large volumes of listings while providing a high-end, user-friendly search experience similar to major real estate portals.

What sets Preston apart is its balance between modern aesthetics and database functionality, making it suitable for both luxury boutique firms and high-volume agencies.

Key Features for Real Estate Professionals

Advanced Property Search: Includes a powerful filter system where users can search by price range, property type, location, square footage, and specific amenities (e.g., "pool" or "garage").

Property Listings & Details: Dedicated page templates for individual properties that feature high-res galleries, Google Maps integration, and "Property Features" icons.

Agent & Broker Profiles: A built-in system to manage your team, allowing users to browse listings by a specific agent.

Front-End Property Submission: Allows users (or authorized agents) to submit their own property listings via the website's front end, keeping them away from the WordPress dashboard.

Mortgage Calculator: A helpful tool for potential buyers to estimate their monthly payments directly on the listing page.

Technical Specifications

| Feature | Details |

| :--- : | :--- |

| Builder Support | Fully compatible with Elementor or WPBakery for custom layout design. |

| IDX/MLS Integration | Supports dsIDXpress and other MLS plugins to sync live regional listings automatically. |

| Responsive Design | Optimized for "house hunting on the go"—the search and maps work perfectly on mobile. |

| One-Click Demo | Quickly set up the site to match the professional demo layout. |

| Comparison Tool | Allows users to select multiple properties and compare their specs side-by-side. |

Why Choose Preston?

Lead Generation: The theme is designed with multiple "Schedule a Tour" and "Request Information" call-to-action buttons placed strategically to convert visitors into clients.

Visual Impact: It favors large, "hero" images and clean grids, which is essential for selling the lifestyle of a property rather than just the facts.

Local SEO: Preston’s structure is optimized for local search, helping your agency rank higher when people search for "Real Estate in [Your City]."

Best Practices for Setup

Virtual Tour Embeds: Use the video or 360° tour integration. Properties with virtual tours receive significantly higher engagement than those with photos alone.

Neighborhood Guides: Use the blog or custom pages to create "Area Guides." This builds your authority as a local expert and improves SEO.

High-Resolution Photography: Real estate is a visual business. Ensure your featured images are professionally shot and compressed for speed using a plugin like Smush.

Are you looking to integrate this theme with a live MLS feed (IDX), or will you be entering your property listings manually?