Puva is a sleek, modern WordPress theme specifically designed for niche bloggers and affiliate marketers. Created by EnvyTheme, it is built to convert readers into buyers by providing professional-grade product review tools and high-speed performance.
As of 2026, it is a favored choice for those who want a "magazine-style" look combined with the data-rich features of a product comparison site.
Built-in Review System: Unlike general themes that require third-party plugins, Puva has a native system to add star ratings, multi-criteria scores, and "Pros & Cons" lists to any post.
Affiliate Link Management: Includes specialized fields for affiliate buttons (CTA) that make "Buy Now" links stand out and look professional.
Product Comparison Tables: Easily create side-by-side comparisons of different products—a proven way to increase affiliate click-through rates.
Guest Review Dashboard: Allows you to build a community where users can submit their own ratings and reviews, increasing your site's engagement and SEO value.
Newsletter & Lead Gen: Comes with integrated newsletter subscription forms to help you build an email list for recurring affiliate promotions.
Elementor & Custom Widgets: Fully built with Elementor, featuring 75+ custom widgets specifically designed for bloggers and marketers.
ACF Pro Included: It comes bundled with Advanced Custom Fields Pro ($49 value), which powers the sophisticated data fields used for product specs.
RTL & Translation Ready: Native support for Arabic and Hebrew languages, as well as WPML compatibility for global affiliate sites.
Optimized for Speed: Built on Bootstrap 4 and Sass, the theme is lightweight and scores high on Google PageSpeed Insights—critical for maintaining low bounce rates.
Feature
Puva (Affiliate Focused)
Standard Blog Theme
Product Rating
Built-in (Star & Criteria scores)
Requires Plugin
Monetization
Ad zones & "Buy Now" button styles
Manual links/banners
Page Layouts
11+ Niche-specific demos
Generic blog layouts
Data Structure
Includes Review Schema for Google
Standard blog schema
Leverage Google "Rich Snippets": Because Puva uses correct schema markup, your star ratings should appear directly in Google search results. Ensure you fill out the rating fields for every review to maximize your Search Engine Results Page (SERP) real estate.
Use the "Dark Mode" Option: Puva often includes a dark/light mode toggle. Tech and gaming review audiences often prefer dark mode, which can increase the time spent on your page.
Optimize Images: Affiliate sites are heavy on product photos. Use a plugin like ShortPixel or Smush to convert images to WebP format, keeping your Elementor pages snappy.
Would you like me to help you draft a "Pros & Cons" list for a product you're reviewing, or do you need assistance setting up the Elementor review widgets for your first post?
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Published:
Jan 07, 2026 16:30 PM
Version:
v3.1
Category:
Developer:
ThemeforestLicense:
GPL v2 or Later