The PWF WooCommerce Product Filters plugin, developed by Eye-Themes, is a powerful and comprehensive tool designed to enhance the native filtering and search capabilities of a WooCommerce store.1 "PWF" stands for Products Filter for WooCommerce.2
This plugin goes beyond the basic filters included with WooCommerce by offering advanced features focused on user experience, speed, and search engine optimization (SEO).
Here is a breakdown of its key features and benefits:
The PWF plugin provides total control over how products are sorted and filtered on your shop pages, making it much easier for customers to find what they need.
PWF allows filtering by virtually any type of product data, including:
Attributes: Color, Size, Material, etc.3
Taxonomies: Categories, Tags, and Custom Taxonomies.4
Price: Price Slider or Price Range inputs.5
Status: In Stock, On Sale, Featured.6
Custom Fields and Product Ratings.7
Product Variations (e.g., filter by the stock status of a specific size/color combination).8
You can present your filter options in a highly visual and user-friendly way, choosing from various display styles:
Swatches: Color Swatches (with color picker or image upload).
Lists: Checkbox, Radio Button, Dropdown, Text List, or Box List.9
Sliders: Price Slider and Range Slider.10
Search: Dedicated Search Term box.11
Instant Results: The plugin uses AJAX technology in both its free and premium versions, meaning the product results update instantly without reloading the page every time a filter is applied.12 This creates a fast, seamless user experience.13
Advanced Cache System: PWF includes a cache system for counted terms and product IDs to ensure fast loading speeds, even on large stores, and is compatible with popular cache plugins.
This is a critical feature that separates PWF from basic filters:
Clean URLs: It generates SEO-friendly URLs that replace query strings (?cat=1&color=blue) with clean, indexable links (e.g., yoursite/product-category/mobile/color-blue/).14
Dynamic SEO Metadata: It can automatically modify the Meta Title, Meta Description, H1 Page Title, and Canonical URL for pages generated by filtered results.15 This helps your filtered pages rank in search engines for specific, long-tail search terms (e.g., "blue large t-shirts").16
Multiple Layouts: Supports both Vertical (ideal for sidebars) and Horizontal (ideal for above product lists) layouts.17
Page Builder Compatibility: Fully compatible with major page builders like Elementor, WPBakery Page Builder, and Divi Builder.18
Pagination Types: Supports standard page numbers, Load More buttons, and Infinite Scroll for product listings.19
PWF is a solution for serious e-commerce stores that need professional-grade, fast, and SEO-optimized product filtering.
Would you like to know more about how the SEO features of this plugin specifically benefit a WooCommerce store?
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Published:
Nov 22, 2025 12:12 PM
Version:
v2.0.0
Category:
Author:
OtherLicense:
GPL v2 or LaterTags: