Smart Eye is a high-performance, conversion-oriented WordPress theme designed specifically for optical stores, sunglasses retailers, and fashion eyewear brands.1 Developed by TemplateMela, it is built on the Elementor Page Builder, making it highly customizable for boutique owners who want a professional look without advanced coding.2
As of early 2026, it remains a top choice for eyewear e-commerce due to its focus on "visual clarity" and mobile shopping experience.
Elementor Drag-and-Drop: Fully integrated with Elementor (compatible with both Free and Pro versions), allowing you to visually design your shop, headers, and footers.
WooCommerce Powerhouse: Specifically optimized for eyewear sales with features like:
Ajax Search: Predictive search results that show product thumbnails as users type.
Quick View: Lets customers see frame details and pricing in a popup without leaving the category page.
Product Wishlist & Compare: Essential tools for shoppers deciding between different frame styles.
Specialized Marketing Tools:
Discount Spinner: An interactive "spin-to-win" popup to collect emails and offer coupon codes.
Countdown Timers: Built-in scarcity tools for "Limited Edition" drops or seasonal sales.
Dark Mode Support: Includes a stylish Dark Mode toggle, which is a major trend for fashion and tech-forward accessory brands.
Mobile-First Design: Given that most fashion shopping happens on phones, the theme features a dedicated mobile menu and "off-canvas" cart for a smooth checkout flow.3
Feature
Details
Builder
Elementor (Parent theme: Avanam).
Framework
Built on Bootstrap 5 for high stability and responsiveness.
SEO Ready
Optimized with clean HTML5/CSS3 and Schema markup for "eyewear" keywords.
Performance
Uses CSS Sprites and minified JS/CSS for faster page load times.
Multilingual
Fully compatible with WPML and includes LTR + RTL language support.
Pros:
Niche Specificity: You don't have to "force" a generic theme to work; the layouts are already optimized for displaying glasses and frames.
High-Value Bundles: Often includes premium plugins like Slider Revolution (an $85 value) for creating high-end hero banners.4
Clean Aesthetics: The default design uses crisp typography and high-contrast layouts that make product photography "pop."
Cons:
Parent Theme Dependency: It uses the "Avanam" parent theme, meaning you have to manage two layers of theme settings, which can be slightly confusing for absolute beginners.
Photo Dependency: Like all fashion themes, its beauty relies heavily on high-quality, professional photography of your inventory.
E-commerce Tip: For eyewear, Product Variations are key. Use the built-in color/image swatches in Smart Eye to let customers toggle between different frame colors (e.g., Tortoise, Matte Black, Gold) directly from the shop grid.5
Would you like me to help you find the best plugins for "Virtual Try-On" that integrate with this theme, or should we look at setting up the "Discount Spinner" to grow your email list?
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Published:
Jan 19, 2026 12:17 PM
Version:
v3.0.0
Category:
Developer:
ThemeforestLicense:
GPL v2 or Later