StudioPress Pro + All Themes 1.5.2

StudioPress Pro Plus: The Rise, Fall, and Rebirth of an All-in-One WordPress Powerhouse

For over a decade, the StudioPress Pro Plus All-Themes Pack was the gold standard for WordPress developers, designers, and agencies. It was a legendary deal: a single, one-time payment that granted lifetime access to every single theme created by StudioPress, past, present, and future, all built on the rock-solid Genesis Framework. But in the fast-evolving WordPress ecosystem of 2025, this once-unbeatable offer is now a relic of a bygone era.

This in-depth article explores the legacy of the StudioPress Pro Plus pack, explains why it was discontinued, and dissects its modern successor, Genesis Pro. We'll cover what this shift means for new and existing users and whether the StudioPress ecosystem is still a worthwhile investment today.

The Golden Age: What Was the StudioPress Pro Plus Pack?

To understand the impact of its discontinuation, one must first appreciate the immense value the Pro Plus Pack offered. For a one-time fee of $499.95, users received:

• The Genesis Framework: The secure, SEO-friendly, and highly respected theme framework that powered all StudioPress themes.
• All StudioPress Themes: Instant access to dozens of professionally designed, niche-specific child themes. This included iconic themes like Authority Pro, Foodie Pro, and Magazine Pro.
• All Future Themes: Any new theme released by StudioPress would automatically be added to your account, at no extra cost.
• Lifetime Updates and Support: You received world-class support and updates for the framework and all themes, for life.
• Unlimited Usage: You could use the themes on an unlimited number of websites, for yourself or for clients.

For web development agencies and freelancers, this wasn't just a theme package; it was a foundational business asset. It provided a reliable, secure, and cost-effective toolkit to build countless client sites.

The Turning Point: The WP Engine Acquisition

The WordPress world was shaken in 2018 when WP Engine, a leader in managed WordPress hosting, acquired StudioPress. While this move promised to bring new resources and innovation to the Genesis Framework, it also signaled a fundamental shift in the business model.

Shortly after the acquisition, the inevitable happened: the Pro Plus All-Themes Pack was officially discontinued for new customers. The lifetime, one-time purchase model was incompatible with the recurring revenue, subscription-based model that dominates the modern software and hosting industry.

The New Era: What Replaced the Pro Plus Pack?

The spirit of the Pro Plus Pack was reborn into a new, subscription-based offering: Genesis Pro. This annual subscription is the modern gateway to the StudioPress ecosystem for users who are not hosting with WP Engine.

For an annual fee (typically $360/year), Genesis Pro provides:

• Full access to the Genesis Framework and all 35+ StudioPress-made child themes.
• Genesis Blocks Pro: A premium plugin that adds a library of pre-designed sections, full-page layouts, and powerful blocks to the WordPress editor.
• Genesis Custom Blocks Pro: A tool that allows you to create your own custom blocks without writing complex code, empowering you to build truly bespoke sites.
• Premium support from the dedicated StudioPress team.

For the original Pro Plus Pack "lifetime" members, WP Engine has honored the deal. They continue to receive updates for the Genesis Framework and the classic themes they originally purchased, a testament to the company's commitment to its legacy customers.

The Modern StudioPress Strategy: Free for WP Engine & Flywheel Customers

The biggest evolution in the StudioPress strategy is its integration with its parent company. Today, the core value of Genesis Pro—the framework, all themes, and the pro blocks plugins—is now included for free for all customers of WP Engine and its sister company, Flywheel.

This positions the StudioPress suite less as a standalone product for the masses and more as a powerful incentive and value-add for choosing WP Engine's hosting platform. For those already considering premium managed hosting, this effectively makes the entire StudioPress library available at no extra cost, representing incredible value.

Is StudioPress & Genesis Still Relevant in 2025?

In an era of full-site editing, flexible block-based themes like Kadence and GeneratePress, and powerful page builders, is the classic Genesis Framework still a top contender? The answer is a resounding yes, but with a new identity.

The Genesis team has been hard at work adapting to the new WordPress paradigm. The focus is shifting from the classic child themes of the past to a more flexible, block-based future.

• Full Site Editing (FSE) Compatibility: The Genesis Framework is fully compatible with the latest FSE features, allowing you to build block-based themes and take full advantage of WordPress's evolving core.
• Genesis Blocks is the Future: The real power of the modern StudioPress ecosystem lies in Genesis Blocks. This tool allows you to build sophisticated, custom layouts quickly and efficiently within the native WordPress editor, reducing the reliance on third-party page builders.
• Performance and Security: The core tenets of Genesis remain unchanged. It is still one of the most secure, stable, and well-coded foundations you can choose for a WordPress site, prized for its clean code and excellent performance.

Final Verdict: The Legacy Continues, In a New Form

The legendary StudioPress Pro Plus All-Themes Pack may be gone, but its spirit lives on. It has evolved from a one-time purchase into a premium subscription service (Genesis Pro) and, more significantly, into a core feature of WP Engine's hosting platform.

For new users in 2025, the decision boils down to this:

• If you are a WP Engine or Flywheel customer, using the Genesis Framework and the entire suite of StudioPress tools is a no-brainer. It is a powerful, secure, and feature-rich ecosystem that is included for free with your hosting plan.
• If you are not a WP Engine customer, the $360/year Genesis Pro subscription places it in direct competition with other powerful theme frameworks and toolkits. It is an excellent choice for those who value the rock-solid security and performance of Genesis and want to leverage its professional block-building tools.

While the "deal of a lifetime" is a thing of the past, the innovation, security, and performance that defined StudioPress are very much alive. The platform has successfully navigated the shift to the block editor era, ensuring the Genesis Framework will remain a cornerstone of professional WordPress development for years to come.