WooCommerce - Bitrix24 CRM - Integration 1.67.2

Integrating WooCommerce with Bitrix24 CRM allows you to automate your sales funnel by automatically sending orders, customer data, and product details from your WordPress site into your CRM. In 2025, this integration is vital for managing high-volume leads and complex sales pipelines.

🚀 Key Features & Benefits

Automatic Data Transfer: Every new WooCommerce order can be automatically created as a Lead or a Deal in Bitrix24.

Customer Synchronization: Existing Bitrix24 contacts are automatically updated or linked to new orders via email or phone number matching.

Two-Way Status Sync: When you change an order status in WooCommerce (e.g., from "Processing" to "Shipped"), the Deal stage in Bitrix24 can update automatically, and vice-versa.

Analytics & UTM Tracking: Most professional integrations capture UTM parameters and Google Analytics Client IDs, allowing you to see exactly which marketing campaign generated the sale inside your CRM.

Product Mapping: Sync your WooCommerce product catalog with Bitrix24 to maintain accurate inventory and sales reporting.

🏆 Top Integration Methods (2025)

1. Flamix: Bitrix24 and WooCommerce Orders (Plugin)

This is currently the highest-rated specialized plugin on the WordPress repository.

Best For: Fast, reliable setup with deep data mapping.

Features: Supports "Repeat Lead" control, phone number auto-formatting for 200+ countries, and UTM tag transmission.

Cost: The WordPress plugin is free, but it requires a paid Bitrix24 App subscription (approx. $12/month).

2. ITGALAXY WooCommerce Bitrix24 Integration

A robust premium plugin often preferred for its "Lifetime License" model.

Best For: Power users who want to avoid monthly subscriptions.

Features: Bulk order sending, WP Cron support (to prevent site slowdowns), and compatibility with multi-vendor plugins like Dokan.

Cost: Approx. 3,000 ₽ (~$35–$40) for a lifetime license on one site.

3. Zapier or Albato (Automation Platforms)

If you don't want to install a heavy plugin, you can use a "bridge" service.

Best For: Users who already use Zapier/Albato for other automations.

Pros: Extremely flexible; you can trigger specific actions like "Create a Task for the manager when a high-value order arrives."

Cons: Can become expensive as your order volume increases.

🛠️ Step-by-Step Setup (Typical Workflow)

Bitrix24 Side: Navigate to Developer Resources > Other > Inbound Webhook. Create a webhook and assign permissions for CRM and Users. Copy the Webhook URL.

WordPress Side: Install your chosen integration plugin.

Authentication: Paste the Webhook URL into the plugin’s settings.

Field Mapping: Match your WooCommerce fields (e.g., Billing First Name) to Bitrix24 CRM fields (e.g., Name).

Test: Place a test order on your site and verify that a new Deal appears in your Bitrix24 pipeline.

📊 Comparison: Lead vs. Deal Mode

When setting up the integration, you will be asked how to handle new orders:

Mode

Behavior

Best Use Case

Lead Mode

Creates a "Lead" that requires manual qualification.

B2B or high-ticket items that require a sales call.

Deal Mode

Skips qualification and creates a "Deal" immediately.

Standard B2C e-commerce where the sale is already confirmed.

💰 Bitrix24 Pricing Note (2025)

To use professional webhooks and API integrations, Bitrix24 generally requires a Basic, Standard, or Professional plan. While there is a Free version of Bitrix24, API access for third-party apps is often restricted or limited to a 30-day trial.

Would you like me to help you configure the field mapping for a specific custom checkout field, or do you need help setting up the Outbound Webhook to sync statuses back to WordPress?