WooCommerce Pricing & Discounts! 15.3

In 2026, WooCommerce Pricing & Discounts has evolved into a sophisticated field where store owners balance native functionality with AI-driven dynamic pricing. Whether you want to clear inventory with bulk deals or reward loyal VIPs, the setup typically falls into two categories: Native Coupons (Manual) and Dynamic Pricing (Automatic).

## 1. Native WooCommerce Coupons (The Basics)

If you don't want to install extra plugins, WooCommerce includes a built-in system for basic discounts.

Activation: Go to WooCommerce > Settings > General and ensure "Enable the use of coupon codes" is checked.

Creation: Navigate to Marketing > Coupons > Add Coupon.

Discount Types:

Percentage Discount: (e.g., 20% off the whole cart).

Fixed Cart Discount: (e.g., $10 off the total).

Fixed Product Discount: (e.g., $5 off a specific t-shirt).

Restrictions: You can set a Minimum Spend (to increase Average Order Value) or Individual Use Only (to prevent coupon stacking).

## 2. Dynamic Pricing & Automatic Discounts

Dynamic pricing is the "Set and Forget" method where prices change automatically based on specific rules without the customer needing a code. This requires a plugin like Disco, Flycart, or Advanced Dynamic Pricing.

A. Bulk & Tiered Pricing

Encourage customers to buy more by lowering the unit price as the quantity increases.

Example: Buy 1–5 items ($20 each), Buy 6–10 items ($18 each), Buy 11+ ($15 each).

Best For: Wholesale stores and consumable goods.

B. BOGO (Buy One Get One)

One of the highest-converting strategies in 2026.

Variations: "Buy 2 Get 1 Free" or "Buy a Laptop, Get a Case at 50% Off."

C. Role-Based Pricing

Offer different prices based on who is logged in.

Strategy: Create a "VIP" or "Wholesale" user role. When those users log in, the store automatically displays their exclusive discounted prices while guest users see the regular retail price.

## 3. Top Pricing Plugins for 2026

Plugin

Best For

Standout Feature

Disco

All-in-One

Offers premium features (BOGO, Tiers) for free.

Flycart Discount Rules

Marketing Teams

Includes "You Saved" badges and strike-through pricing displays.

Wholesale Suite

B2B / Wholesale

Specialized in tiered tax handling and minimum order quantities.

Smart Coupons

Advanced Gifting

Allows customers to buy "Store Credit" or send Gift Cards to friends.

## 4. Best Practices for 2026

Strike-Through Pricing: Always show the original price crossed out next to the new price. Visualizing the "saving" triggers a faster purchase decision.

Dynamic Progress Bars: Use a "Spend $10 more to get 10% off" bar in the cart to reduce abandonment.

Urgency & Scarcity: Pair your discounts with a countdown timer (e.g., "Flash sale ends in 02:45:00").

Exclusion Rules: Ensure your most expensive "New Arrivals" are excluded from store-wide 50% off sales to protect your margins.

Pro Tip: In 2026, Cart Abandonment Discounts are key. If a customer leaves their cart, use an automation tool (like Omnisend or FunnelKit) to email them a unique, 24-hour expiring coupon code to bring them back.

Would you like me to help you set up a specific "Buy 2 Get 1 Free" rule using a particular plugin, or do you need the CSS to style your sale badges to make them pop?