Easy Digital Downloads Free Downloads Addon 2.4.0

The Easy Digital Downloads (EDD) Free Downloads Add-on is a premium extension that changes how customers acquire free products from your EDD store.

Its primary purpose is to leverage free downloads as lead magnets to grow your email list and customer base by streamlining the process and capturing user information.

🎯 Primary Goal: Lead Generation

The core benefit of this add-on is transforming a free product download into a lead generation opportunity by bypassing the standard EDD shopping cart and checkout process.

Instead of a multi-step checkout (which can be friction for a free item), the user encounters a simple modal pop-up.

1. Key Features & How It Works

Feature

Description

Simplified Modal Pop-up

When a user clicks the "Download Now" button for a free product, a clean, focused pop-up window appears instead of sending them to the cart/checkout page.

Data Collection

The pop-up collects the user's Email Address and optionally their First/Last Name. This is the key lead magnet function.

Email Integration

The add-on integrates directly with popular email marketing platforms (like Mailchimp, ConvertKit, ActiveCampaign, etc.) to automatically subscribe new downloaders to a specified list.

Automated Customer Record

EDD automatically creates a customer record and a purchase receipt (set to $0.00) for every free download. This keeps a complete history of every "lead" in your EDD customer management area.

Custom Redirects

You have control over what happens after the user submits the form:

* Redirect to the standard Purchase Confirmation page.

* Auto-download the file immediately and stay on the current page.

* Redirect to a Custom Page (e.g., a "thank you" page or a sales pitch).

Email Verification

You can optionally require users to verify their email address before the download link is provided, helping to ensure you collect valid emails.

2. Lead Magnet Examples

This extension is ideal for offering free digital goods to capture leads, such as:

E-books, Reports, or White Papers (PDFs).

Lite versions or Free Trials of software/plugins.

Free Sample stock photos, music tracks, or graphic templates.

Resource checklists or cheat sheets.

3. Setting it Up

Once the Free Downloads extension is installed and activated (it requires a premium EDD Pass), its settings are typically found under Downloads → Settings → Marketing → Free Downloads in your WordPress dashboard, where you can configure the button labels, fields to collect, email integrations, and processing behavior.

Would you like to see a list of the email services that the Free Downloads Add-on integrates with?