Gravity Forms Active Campaign Add-On 2.1.0

The Gravity Forms ActiveCampaign Add-On is an official extension that allows you to seamlessly integrate any form built with the Gravity Forms plugin on your WordPress website with your ActiveCampaign account.

This integration is crucial for marketing automation, lead management, and email list segmentation.

✨ Key Features and Functionality

The add-on creates a "feed" from your Gravity Form to your ActiveCampaign account, automating the process of sending collected data.

Contact Creation and Updating: When a user submits a Gravity Form, the add-on automatically adds the user as a new contact to your chosen ActiveCampaign list or updates an existing contact's record.

Custom Field Mapping: You can map data from any field on your Gravity Form (like name, phone number, company) to the corresponding contact and custom fields within your ActiveCampaign account.

List and Tag Segmentation:

Directly assign the new contact to a specific ActiveCampaign List.

Automatically apply Tags to the contact based on the form they submitted or the data they provided, which is vital for segmentation and triggering automations.

Conditional Logic: This is a powerful feature that utilizes Gravity Forms' built-in logic. You can set specific rules to determine when and if a form submission should be sent to ActiveCampaign. For example, only send the entry if the user checks an "I want to subscribe" checkbox.

Automation Triggers: Upon submission, the contact can be instantly added to an ActiveCampaign automation or sent a specific "Instant Responder" campaign (like a welcome email).

Double Opt-In Support: You can configure the add-on to require the user to confirm their subscription via email before they are officially added to your ActiveCampaign list, ensuring list hygiene and compliance.

Contact Notes: You can send a note along with the contact record, often containing information like the form title or the page the form was submitted on, for better lead tracking in your ActiveCampaign CRM.

💰 Pricing and Availability

The ActiveCampaign Add-On is an Official Add-On developed by the Gravity Forms team and is included with the following Gravity Forms licenses:

Gravity Forms License

Price (Per Year)

ActiveCampaign Add-On Included?

Basic

$\$59$

Yes

Pro

$\$159$

Yes

Elite

$\$259$

Yes

Would you like to search for a video tutorial on how to set up the form field mapping, or are you interested in comparing ActiveCampaign's features with other CRMs that integrate with Gravity Forms?