Gravity Forms Mad Mimi Add-On 1.4.1

The **Gravity Forms Mad Mimi Add-On** allows you to connect your WordPress forms directly to your Mad Mimi email marketing account. When a user submits a form, their details are automatically added to your specified mailing list. 

> **⚠️ Service Update (2026):** Please note that **Mad Mimi was officially discontinued by GoDaddy in late 2024**. While existing integrations may still function for a time, Gravity Forms has removed the add-on from its official download library for new users. If you are looking for a replacement, Gravity Forms recommends **Mailchimp**, **HubSpot**, or **ActiveCampaign**. 

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### 🚀 Key Features (Legacy) 

If you still have the add-on active on your site, here is what it provides: 

* **Automated Lead Capture:** Instantly pushes form entries to Mad Mimi lists without manual export/import. 
* **Custom Field Mapping:** Map any form field (Name, Phone, City, etc.) to a corresponding custom field in Mad Mimi for better segmentation. 
* **Conditional Logic:** Only subscribe users who check a specific box (e.g., "Sign up for our newsletter") or meet certain criteria. 
* **GDPR Compliance:** Easily integrate with the Gravity Forms Consent field to ensure you have legal permission to market to the user. 

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### 🛠 How to Configure (For Existing Users) 

To maintain or set up the connection while the service remains active: 

1. **Get Your API Key:** 
* Log in to your Mad Mimi account. 
* Go to **Account > Settings & Billing > API**. 
* Copy your **Secret API Key**. 


2. **Authenticate in WordPress:** 
* Go to **Forms > Settings > Mad Mimi**. 
* Enter your Mad Mimi account email and the API key. 


3. **Create a Feed:** 
* Go to the specific form you want to use. 
* Hover over **Settings** and click **Mad Mimi**. 
* Click **Add New** to create a feed. Here, you will select the specific Mad Mimi **Audience List** and map your form fields to the list fields. 



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### ⚖️ Alternatives for 2026 

Since Mad Mimi is no longer a viable long-term solution, most Gravity Forms users have migrated to these "Basic" license add-ons: 

| Alternative | Best For | Integration Level | 
| --- | --- | --- | 
| **Mailchimp** | General Marketing | High (Official Add-On) | 
| **EmailOctopus** | High Deliverability | High (Official Add-On) | 
| **HubSpot** | CRM & Lead Tracking | High (Official Add-On) | 
| **Zapier** | Niche Platforms | Connects to 5000+ apps | 

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**Would you like me to find a guide on how to migrate your existing Mad Mimi subscribers to a new platform like Mailchimp or HubSpot?**