WooCommerce Kissmetrics 1.18.1

The WooCommerce Kissmetrics extension is an official premium add-on designed to integrate your WooCommerce store with the Kissmetrics advanced analytics platform.

Kissmetrics is a user-centric analytical tool that focuses on tracking customer journeys and behaviors over time, rather than just page views, which is key for improving conversion funnels and customer lifetime value (CLV).

📈 Core Purpose: Tracking Customer Journey and Funnels

The extension bridges the gap between your e-commerce data (sales, carts, products) and the Kissmetrics tracking system. Its main function is to send specific, highly valuable user events to Kissmetrics that map out the purchase funnel.

This allows the store owner to answer questions like:

"What percentage of customers who viewed Product A eventually purchased Product B three months later?"

"Which traffic source delivers customers with the highest average purchase amount over their lifetime?"

"Where in the checkout process are users dropping off most often?"

⚙️ Key Events Tracked by the Add-on

The WooCommerce Kissmetrics extension automatically tracks and sends the following critical e-commerce events to your Kissmetrics account:

E-commerce Event

Data Sent to Kissmetrics

Analytical Value

Product Viewed

Product ID, Product Name, Category, Price, Stock Status.

Tracks product interest and identifies popular browsing patterns.

Product Added/Removed to Cart

Product details, Quantity, Cart Subtotal.

Measures initial interest and identifies abandonment points before checkout.

Checkout Started

Cart total, items in cart.

Measures the start of the final conversion funnel.

Order Completed

Order ID, Total Revenue, Shipping/Tax, Payment Method, Products Purchased.

Tracks final conversion rate and measures revenue by segment.

Refunds

Order ID, Refunded Amount, Products Refunded.

Measures customer satisfaction and identifies products with high return rates.

User Identification

Associates the user's e-mail address and WordPress User ID with their Kissmetrics identity upon login or purchase.

Enables lifetime tracking and accurate measurement of Customer Lifetime Value (CLV).

🛠️ Benefits for Store Owners

Funnel Optimization: Accurately measure drop-off rates at every stage of the cart-to-purchase process, allowing you to prioritize areas for improvement.

Customer Lifetime Value (CLV): Use Kissmetrics reports to determine which customer segments (e.g., those who bought a specific product first) are most valuable over the long term.

A/B Testing Insight: Get richer data on the long-term impact of A/B tests (e.g., did the winning version lead to better CLV, not just a one-time conversion rate).

No Code Required: Automatically implements the necessary JavaScript tracking code and event parameters, saving significant development time.

The WooCommerce Kissmetrics extension is vital for merchants who have moved beyond basic page-view analytics and want a sophisticated understanding of how users interact with their store across multiple visits.