WooCommerce Splash Popup 1.5.2

The term "WooCommerce Splash Popup" most commonly refers to a specific type of popup used right when a visitor first lands on an e-commerce store.1 Its purpose is to deliver an immediate, high-impact message, typically to boost conversions or capture emails.2

While many generic popup plugins (like OptinMonster, Elementor Pro, and Popup Maker) can create this, there is also a specific, official extension developed for this purpose.

1. Official Splash Popup for WooCommerce (by Kestrel/WooCommerce)

This is a dedicated, official extension for the WooCommerce platform that simplifies the creation and targeting of these entry popups.3

🎯 Key Features

Content Sourced from Pages: A unique feature is that the content of the popup is built on a standard WordPress Page.4 This means you can use the native Gutenberg Block Editor (or Elementor/Divi within that page) to design rich, complex, and branded content for the popup.5

Targeting by User Status (Crucial): This is the plugin's most valuable feature, allowing you to tailor the message based on who the visitor is:6

Logged Out Visitors: Show a welcome message, a coupon for first-time buyers, or a newsletter signup prompt.7

Logged In Users: Show new arrivals or account-specific benefits.8

Logged In Customers: Show exclusive loyalty offers or a "Welcome Back" message.9

Frequency Control (Cookies): You can set a custom expiry period (in days) for a cookie, ensuring that once a visitor closes the popup, they won't see it again for a specified duration, avoiding annoyance.10

Force Display: An option to enforce the popup appearance every time, regardless of the cookie, which is useful for mandatory announcements (like shipping notices).11

Exclusion Rules: Best practice dictates that you keep the checkout and account pages distraction-free.12 The plugin allows you to exclude these or other sensitive pages from showing the popup.13

💡 Use Cases for the Official Extension

Newsletter Signups: Offer a discount code in exchange for an email address.14

Flash Sale Announcements: Immediately alert visitors to a limited-time sale with a countdown timer.15

Shipping Updates: Post urgent notices about delivery delays or holiday shipping cutoffs.16

Account Prompt: Encourage guests to log in or create an account for faster checkout.17

2. Alternatives: Multi-Purpose Popup Plugins

For stores that need more advanced triggering (like exit-intent, scroll depth, or advanced A/B testing), a dedicated marketing-focused popup builder might be a better fit:

Plugin/Tool

Key Strength

OptinMonster

Best-in-class Exit-Intent technology and advanced behavioral targeting rules (e.g., specific cart value, product viewed).

Elementor Pro

Allows you to build the popup design using the Elementor visual builder, giving you complete design freedom over the modal layout.

Thrive Leads

Conversion-focused; excellent for A/B testing multiple designs and triggers against each other.

Do you primarily want to know the current price for the official Splash Popup for WooCommerce extension, or are you interested in a specific feature like Exit-Intent?